What is sustainable clothing?


“Performance wear you can live in!”
This is not the first time that LMD Fitness has worked in conjunction with BAM – I previously undertook areview of their BAM baselayer long-sleeved top. Impressively, that top is still proudly hung in my wardrobe and has plenty of use for activities and relaxation left! This has left a good impression of the level of quality that the company can offer to its customers.

I live in my Indigo BAM Performance Print T-Shirt: Bed, Sofa, Gym – it’s versatile! (£22.50)
It is pleasing to see such a ‘Green’ company doing well in today’s clothes market. In fact, BAM has been going since 2006 and was the first brand in Europe to start offering bamboo clothing. BAM leads the way in providing bamboo clothing offering “eco-friendly and ethically made bamboo baselayers that you can live in”.

For the more consciencious consumer, it is comforting to know that for every order the company plants a tree in the name of the purchaser.

Why should we care about sustainable clothing?
Many of us know that fashion leaves a pollution footprint but what are the key problems in the industry?
Each step of the clothing life cycle generates potential environmental hazards. Polyester, is a clear example of this. It is the most widely used manufactured fibre and is made from petroleum. Maufacturing polyester and other synthetic fabrics is an energy-intensive process requiring large crude oil input. These processes can also release emissions including volatile organic compounds and potentially harmful gases.

To add to the problems, volatile byproducts of polyester production leech into the natural environment in the wastewater from manufacturing plants. Petroleum based materials are also hard to recycle (nylon typically takes around 40 years to decompose!). In an age where biodegradability is important to the consumer, perhaps we should reconsider the contents of our wardrobes…

One approach we can take to combat this problem is to use clothing produced from sustainably grown material such as cotton, hemp, bamboo, and other fiber crops that require less pesticides, irrigation, and other inputs. Whilst sales figures for organic cotton clothing continue to grow, organic cotton represents only 0.03% of worldwide cotton production.

Delivering peak performance in bamboo clothing
Bamboo clothing is moisture wicking, temperature controlled, anti-bacterial, anti-static and UV protective. All these combine to produce a stunningly soft and ubiquitous garment. It’s ultra soft, comfortable and versatile.
BAM clothing prides itself on innovation, adventure, quirkiness and spirit. I have found BAM clothing to be ‘minimal’ in the sense that it is like a second skin. It is a bit like barefoot style footwear but for the body.

As most of use don’t train in the nude, bamboo clothes are a great natural ‘next to the skin’ choice for outdoor enthusiasts, sports lovers, expeditioners, and others who just love its unique feeling. The Indigo performance t-shirt that I tried was great in the gym – it had plenty of stretch for lifting weights comfortably but did not lose its shape after a good pump of the muscles. Also, sweat evaporates away from the material quite quickly!
Constantly innovating, BAM leads the way in the comfort, quality and performance of bamboo clothing, specifically our Baselayers.

With mobile shopping becoming increasingly popular when on the move, Bamboo Clothing Company has brought its business to mobile shoppers such as those using iPads and Blackberry’s by utilising theMoPowered platform.

Surfing around the Bamboo Clothing website on my Blackberry Torch was simple. The site is functional for viewing on a smaller screen and the easy to use structure makes it easy for you to navigate to the item of clothing you are looking for. When you drill down into the site a bit more, you can view thumbnails of the clothes in list format.

This is a helpful time-saving design for the consumer. Overall, the mobile site loading times are relatively quick – subject to mobile reception of course.

I know you probably wont go through your wardrobe and strip out all your cloths for not being environmentally friendly, I haven’t! But – I do hope that this review will make you think about what clothes you buy in the future and their impact on our planet!